The best tools for the best results... and when it comes to delivering head-turning, vibrant hair color, Clairol Professional Liquicolor Permanente in 2RRV Dark Intense Red Violet is a game-changer. This isn't just another red-violet dye—it's a high-performance, salon-quality formula that delivers rich, long-lasting color with serious wow factor. Whether your client wants a sultry dark cherry hue or a bold violet statement, this 2 oz. bottle packs enough punch to transform even the most stubborn strands. And let's be real, in a world where clients scroll through Pinterest for hours before their appointment, you need a color that actually lives up to the hype.
What makes this shade stand out? It's all about depth and dimension. Unlike flat, one-dimensional drugstore dyes, 2RRV blends intense red and violet pigments to create a multidimensional look that catches the light beautifully. It's perfect for clients who want to go dark but still crave that "secretly vibrant" effect—think deep merlot with a hint of plum magic. Plus, since it's part of the Clairol Professional collection, you know it's formulated for durability, fade resistance, and seamless blending.
Why Salon Pros Love Clairol Professional Liquicolor Permanente
If you've ever had a client panic because their "vampire red" turned into "washed-out pink" after three washes, you'll appreciate this formula. Clairol's Liquicolor Permanente line is designed for professionals who demand longevity and vibrancy. The 2RRV shade, in particular, is a favorite for clients who want to make a statement without constant touch-ups. The creamy consistency ensures smooth application, whether you're doing full coverage, highlights, or a shadow root. And since it mixes seamlessly with other shades in the Professional Hair Color collection, you can customize it for everything from subtle enhancements to full-on fantasy color.
Who Should Try 2RRV Dark Intense Red Violet?
This shade isn't just for the bold and adventurous (though they'll definitely love it). It's also a fantastic choice for brunettes looking to add warmth and dimension without going full-on copper. Here's the breakdown:
- Natural Level 4-6 Hair: For clients with dark brown to light brown bases, 2RRV delivers a rich, wine-inspired hue that's dramatic yet wearable.
- Faded Reds/Violets: If a client's previous color has dulled, this formula revitalizes with intense pigment.
- High-Contrast Skin Tones: The deep red-violet pops against fair and deep complexions alike.
- Covering Grays: Thanks to its high-coverage formula, it blends stubborn grays while adding shine.
Pro tip: Pair it with a color-protecting shampoo to keep that vibrancy locked in.
Application Tips for Flawless Results
Want to avoid patchy color or uneven saturation? Follow these steps:
- Pre-Lighten if Needed: For hair darker than a Level 5, consider pre-lightening with a gentle lightener to ensure true-to-tone results.
- Section Like a Pro: Use sectioning clips to divide hair into four quadrants for even application.
- Mix with 20 Vol Developer: For permanent, long-lasting color, a 1:2 ratio (color to developer) is ideal.
- Process for 30-40 Minutes: Check frequently, especially if hair is porous.
- Rinse with Cool Water: Helps seal the cuticle and lock in shine.
Bonus: Keep a stain remover handy—this shade is gorgeous but can be a little enthusiastic about decorating your towels.
Why Stock 2RRV in Your Salon?
Beyond the obvious (it's stunning), this shade is a revenue booster. Clients chasing trendy colors like "black cherry" or "berry brunette" will keep coming back for touch-ups, and since it's a professional-exclusive formula, they can't DIY it at home. Pair it with a hydrating treatment or gloss service to upsell for higher ticket averages.
Ready to make your clients fall in love with their hair again? Grab 2RRV Dark Intense Red Violet and watch the magic happen. And while you're at it, check out our full Professional Hair Salon Supplies collection—because every great color deserves the right tools.
