Pure Spa Blog Posts!
December 19, 2025
The Dupe Dilemma: My Professional (and Ethical) Take on Salon vs. Drugstore.
Your clients expect this quality daily, and they're suddenly asking you about a "great dupe" they found online. Welcome to the modern beauty professional's dilemma. As a salon or spa...
Blue-light hygiene for devices and staff eyes: The Unseen Essential for Your Salon's Wellness & Productivity
Upgrade your inventory now, and while you're adding those latest gel polishes and soothing sugar scrubs, let's talk about protecting your team's most important tools: their eyes. In the whirlwind...
The Psychology of the Price Point: Why Underpricing Your Work Can Scare Clients Away (and What to Do Instead)
Maximize your potential with the right tools and mindset, because let's face it: pricing your spa or salon services can feel like a high-wire act over a pit of hungry...
Designing a Service for the Menopausal Client (Sensitive Skin, Hormonal Changes): Your Guide to a Hot Flash-Proof Spa Menu
v=Did you know that the global market for menopause skincare solutions is exploding, projected to be worth over $3.4 billion in 2025 and nearly double by 2035? This isn't just...
The "De-Influencing" Movement is Good: Why Selling Less Can Mean Earning More for Your Spa Business
Because you deserve the best tools for your business, let’s talk about the trend that’s flipping the beauty industry on its perfectly contoured head. The de-influencing movement isn’t just another...
The "Budget Cut" vs. The "Luxury Experience": Defining the Tangible Differences That Make or Break Your Business
Excellence has never been easier... to spot. Or to miss entirely, depending on which side of the spa towel you're on. Let's be real: in our world, the difference between...
The "Fashion Color" Paradox: The Most High-Maintenance Color Attracts the Low-Maintenance Client (And How to Profit from It)
Better solutions, better outcomes... and right now, one of the biggest opportunities in your salon is hiding in plain sight. It’s the well-dressed, time-poor client who wants head-turning fashion color...
The Bot Dilemma: Should You Use AI to Handle Client Booking Inquiries? (The Answer Might Surprise You!)
Quality transforms treatments with the right tools, but what happens when those tools start talking back to your clients? Picture this: It’s 10 PM, and Sarah wants to book an...
The Four-Day Work Week: Could It Work in a Wellness Business? (The Surprising Answer Will Make Your Team Happier & More Productive)
Clients notice quality first... and that quality starts with a well-rested, genuinely happy therapist holding the massage lotion. Let's be real: when your stylist is running on empty, that energy...