Pure Spa Blog Posts!
December 20, 2025
The Power of a Firm, Confident Touch: How Mastering Pressure Transforms Client Results & Grows Your Business
Efficiency meets luxury in the hands of a skilled professional who knows exactly how much pressure to apply. Let's be real, the difference between a memorable massage that has clients...
Specialize or Generalize? The Case for Both Business Models (And How to Stock Your Spa for Success)
Your success is one step away... and it might just depend on whether you’re the spa that does one thing phenomenally well or the sanctuary that offers a little bit...
The "Name Game": A System for Remembering Every Client's Name (And Why It's Your Secret Weapon)
Solutions designed with professionals in mind... usually focus on the tangible tools of our trade—the perfect hard wax, the most comfortable massage table, or the longest-lasting gel polish. But what...
Tester Hygiene SOPs That Don't Turn Into Theater: A Pro's Guide to Real Client Safety
Your work deserves great tools, and your clients deserve genuine safety. Let’s talk about the elephant in the treatment room: the over-the-top, often pointless cleaning rituals that make us feel...
The Power of a Well-Timed Silence on a Sales Call: The Unspoken Secret to Closing More Spa & Salon Business
Make a lasting impression... by saying absolutely nothing. Sounds counterintuitive, right? Like suggesting a Facial Steamer works better when it’s unplugged. But in the relentless chatter of sales conversations, strategic...
The Psychology of Nail Biting and How to Address It With Clients: Your Guide to Turning a Nervous Habit into a Service Opportunity
Work smarter, achieve faster... especially when it comes to understanding the mysterious forces that drive your clients to gnaw on their fingernails like they're trying to win a speed-eating contest....
The Art of the "Soft No" to an unflattering or impossible request: How to Keep Your Clients Happy While Protecting Your Professional Boundaries
Start every project with confidence... except when that "project" is your client asking for something that makes your esthetician soul weep. We've all been there: that moment when a client...
Hybrid comp models: commission + hourly without resentment - The Secret to Happy Teams & Thriving Salons
Stay ahead in a competitive world where your team's comfort and compensation can make or break your business. Let’s talk about the elephant in the room—money. Specifically, how to pay...
Team, Culture & Career Longevity: The Secret Formula for Building a Beauty Business That Thrives For Decades
Excellence at every step... is only possible when you have the right people by your side for the long haul. Let's be real: in our world of Facial Steamers that...