Pure Spa Blog Posts!
December 16, 2025
The Client Who Wants a Design That's "Not Quite Them": How to Guide Them Back to Beautiful Reality
Simplify your workflow, improve your results, and save your sanity by mastering one of the trickiest consultations in the book: the client who brings in a photo of a look...
The Consultation Fee: Why Paying $25 for Talk Is the Best Investment You'll Make (And How It Makes You More Money!)
Your business needs this...a serious shake-up in how you think about the first fifteen minutes with a client. Let's talk about the most underrated, misunderstood, and potentially profit-boosting line item...
Creating a "Color Mood Board" for Clients Who Think in Feelings, Not Swatches: Your Guide to Emotional Design in 2025
Solutions made for professionals... who understand that a client doesn't walk in asking for "Pantone 14-0957." They arrive carrying a week's worth of stress, dreaming of tranquility, or craving a...
Diagnosing From the Driver's Seat: What Your Scalp Looks Like Under Our Magnifying Lamp (& Why It's a Game-Changer for Your Business)
Stay ahead of trends, they say. But the real magic happens when you get ahead of your client’s needs—before they even know what those needs are. Imagine your client is...
The "Color Client's Purse": What Its Contents (or Absence) Reveals About Their Lifestyle & Your Revenue Potential
Your clients deserve the best—and their purses are spilling the tea on exactly what that “best” should be. No, we’re not advocating for purse-snooping (that’s a definite no-no), but think...
Designing a Service for the Menopausal Client (Sensitive Skin, Hormonal Changes): Your Guide to a Hot Flash-Proof Spa Menu
v=Did you know that the global market for menopause skincare solutions is exploding, projected to be worth over $3.4 billion in 2025 and nearly double by 2035? This isn't just...
The "Unexpected Area" Consultation: Ears, Toes, Knuckles... and How to Turn These Tiny Zones into Major Profit Centers
Unlock the power of the unexpected consultation. Let's be honest: when a client books a wax or a manicure, they're thinking about the main event—the bikini line, the full set,...
The 'Towel Blot': The Precise Amount of Moisture Left in Hair Before Color Application.
Simplify success with this one deceptively simple step that can make or break your next color service. We're not talking about formulation or developer volume—we're talking about the state of...
The "Nail Tech's Sixth Sense": Predicting Which Nail Will Chip First.
Be the professional clients trust to not only create stunning nail art but to foresee the future of their manicure. You know that look. A client sits at your station,...