Pure Spa Blog Posts!
December 18, 2025
The Power of a Shared Laugh with a Client: Your Secret Weapon for Unbreakable Loyalty and Bigger Tips.
Your journey to excellence starts today not just with mastering the perfect balayage or a painless hard wax technique, but by unlocking a tool that's already in your kit: your...
The "Color Blind Date": Letting Regulars Choose Your Next Creative Project for a Discount (And Why It's Your Smartest Marketing Move Yet)
Your path to success begins here... with a brilliant idea that’s part marketing genius, part creative catalyst, and entirely focused on your most valuable asset: your regular clients. Imagine launching...
Creating a "Frequent Flyer" Card for Loyal Clients: The Ultimate Guide to Building Unbreakable Client Loyalty
Invest in your success by transforming occasional visitors into devoted regulars who wouldn't dream of going anywhere else. Let's be honest—in the beauty and wellness industry, your most valuable assets...
The Art of the Gift Certificate That Doesn't Feel Impersonal: How to Turn Paper into Pure Pampering Magic
Make every moment count... especially when it comes to gift certificates that often feel about as personal as a form letter from the IRS. Let’s be honest – the traditional...
What Funeral Directors Can Teach Us About Compassionate Service: The Surprising Secret to Building Client Loyalty That Lasts a Lifetime
Boost revenue with this staple... that you'd never expect to find in a funeral home. I know what you're thinking - "Beth-Ann, have you been sniffing too much essential oil...
The "Un-Selling" Technique: Building Immense Trust by Telling a Client They Don't Need a Product (And Why It Actually Makes You More Money)
Make the hard work look easy... especially when you're about to do something that feels completely counterintuitive: talk a client OUT of buying something. I know, I know - it...
The "Un-Announced Upgrade" to Delight a Regular: Your Secret Weapon for Client Retention & Revenue Growth
Start strong, stay successful... and let's talk about the silent game-changer in your service menu that you're probably overlooking. You know that amazing regular client who books like clockwork, never...
The "No-Show" Who Becomes Your Most Loyal Client: How to Turn Your Most Frustrating Moments Into Your Most Profitable Relationships
Clients notice this difference every time... that moment when you handle a disappointing situation with such grace that they become fans for life. We've all been there: you've blocked out...
The Power of the Post-Visit Email: What to Say After They've Left (And How to Make Them Come Running Back)
Smart solutions, great results... and sometimes the smartest solution is the one you send after your client has already walked out the door. Let's be real: you've just performed a...