Pure Spa Blog Posts!
December 17, 2025
What Funeral Directors Can Teach Us About Compassionate Service: The Surprising Secret to Building Client Loyalty That Lasts a Lifetime
Boost revenue with this staple... that you'd never expect to find in a funeral home. I know what you're thinking - "Beth-Ann, have you been sniffing too much essential oil...
The Art of the Handoff Between Technician and Front Desk: Your Secret Weapon for Flawless Client Experiences
Elevate every treatment with this essential... piece of paper? Wait, no! We're talking about that magical moment when your technician hands off a blissed-out client to your front desk team....
The "Non-Verbal Check-In": Reading a Client's Comfort Level Through the Mirror - Your Secret Weapon for 5-Star Reviews
Solutions built for your success... begin with mastering the unspoken conversation happening right in front of you. That’s right—while your hands are busy creating magic, your eyes should be decoding...
The 60-Second Rule: How to Master the Critical First Minute of a Client's Visit & Turn First-Timers Into Regulars
Because you deserve the best tools for building a thriving business, let’s talk about the most undervalued minute in your entire service: the first one. You could have the magic...
The "Un-Selling" Technique: Building Immense Trust by Telling a Client They Don't Need a Product (And Why It Actually Makes You More Money)
Make the hard work look easy... especially when you're about to do something that feels completely counterintuitive: talk a client OUT of buying something. I know, I know - it...
The Client Who Books the Last Appointment: Making Them Feel Special (And Why They're Actually Your Secret Favorites)
Clients rave about this every visit... especially when they're the last one out the door. Let's be real for a hot stone massage minute: that final appointment slot can feel...
The "Un-Marketing" Campaign: Taking a Break from Promotion & Why Your Spa Business Might Need One
Efficiency and luxury combine in this radical idea: sometimes the best way to grow your spa business is to stop trying so darn hard. I know, I know—it sounds like...
The "Quiet Quitting" of a Client (And How to Win Them Back): Your Silent Revenue Killer & The Secret Recovery Plan
Efficiency that makes a difference... until you notice your appointment book has more white space than a minimalist's art gallery. That's when you realize your clients are pulling a classic...
The "Client Comfort" Index: Rating Every Touchpoint - Your Secret Weapon for Fully Booked Weeks & Raving Fan Reviews
Pros rely on this little-known truth: client comfort isn't just about fluffy towels and calming music—it's a strategic business advantage that transforms one-time visitors into loyal advocates. Imagine if you...