Pure Spa Blog Posts!
December 18, 2025
Neurodiversity-friendly treatment rooms: light, sound, touch, and pacing - Your Blueprint for an Inclusive & Profitable Spa
Your business deserves this... a fully booked schedule where every single client, regardless of how their brain is wired, feels profoundly seen, safe, and spectacularly pampered. Imagine the client who’s...
The "Morning After" Effect: How to Make Results Last Longer & Keep Clients Coming Back
Boost efficiency with this must-have item... your client's morning routine! Because let's be honest, there's nothing more heartbreaking than spending an hour creating the perfect facial treatment masterpiece, only to...
The "Goodbye Ritual": The Specific Words You Use to Conclude the Service and Book the Next (And Why It's a Game-Changer)
The first step to better outcomes isn't the treatment itself, but how you end it. Let's be real: the final sixty seconds of a client's visit are more critical than...
Apprenticeship ladders and skill matrices that retain talent: Your Secret Weapon Against the Great Resignation
Better work starts with better tools... and we’re not just talking about the latest Facial Steamer or a premium ItalWax formulation. The most powerful tool in your spa or salon...
Designing a Service for the Transgender or Non-Binary Client: Your Blueprint for Inclusive & Profitable Beauty Services
Start every task with confidence, especially one that expands your heart and your client book simultaneously. Designing a service for the transgender or non-binary client isn’t just about political correctness—it’s...
How Often Should I Really Get a Massage? (A therapist's personal routine)
Get ahead with the right tools... and by tools, I mean the magical, muscle-kneading hands of a professional massage therapist! As a seasoned massage therapist who has both given and...
The Sound of Your Voice: Using Vocal Fry and Upspeak to Your Advantage (and How It Boosts Your Bookings!)
The easiest way to achieve greatness in the spa and salon industry isn’t just about mastering the perfect microdermabrasion technique or knowing which hard wax to use on a sensitive...
The Client Who Can't Sit Still: Taming the Wiggles for a Flawless Service (Without Losing Your Mind)
Get more from less... patience, that is! We’ve all had that client. The one whose leg develops a nervous twitch during a bikini wax, whose fingers tap a frantic rhythm...
The Client with chemical sensitivities: Building a fragrance-free service that keeps them coming back (without making everyone else sneeze)
Smarter tools for smarter work... and smarter client care! Let’s talk about a growing segment of your clientele that might be silently suffering through your lavender-scented paradise: those with chemical...