Pure Spa Blog Posts!
December 19, 2025
Review Gating Is Risky - What To Do Instead: The Smart Salon Owner's Guide to Authentic Reviews
Let’s make great results happen... without getting your business in hot water with shady review practices. We’ve all been there – staring at that one mediocre review that makes you...
Gift Card Liability: Managing "Hidden Debt" Without Panic - Your Spa's Financial Wake-Up Call
Your success, simplified... until you remember that stack of unredeemed gift cards sitting in your desk drawer. That "free money" you celebrated selling during the holidays? It's actually a liability...
The "Color Therapy" of Your Team's Uniforms: How Your Spa's Color Palette Can Boost Business & Transform Client Moods
Upgrade your offerings with this now... and by offerings, I mean your team's wardrobe! Let's be real – when you think about professional spa apparel, you're probably focused on comfort,...
The "Manicure Menu Hack": Secret Combinations Only Regulars Know (And How to Profit From Them)
Pros know this delivers every time... the secret to a fully booked book isn't just skill; it's the art of the upsell disguised as an irresistible secret. You know those...
The Client Who Is a Healthcare Worker: Understanding Their Unique Stress and Creating Sanctuary in Your Spa
Your clients will thank you... and so will their patients. When a healthcare worker walks through your doors, they’re not just another appointment—they’re a hero running on empty, desperately needing...
Email Segmentation by Goal State: How to Skyrocket Spa Revenue with Clear Skin, Pain Relief & Grow-Out Campaigns
Stay efficient, stay ahead... and for heaven's sake, stop sending that "20% off everything" blast to your entire list! It's like offering a free pedicure to someone who just wants...
The "Color Horoscope": A Playful Guide to Tones Based on Personality (Not Astrology) That Will Transform Your Client Consultations
Elevate your results today... by discovering the secret language of color that speaks directly to your clients' personalities. Forget star charts and planetary alignments—this practical guide to color psychology will...
The "Digital Sanctuary": Your Social Media Should Be a Calm Space (And Here’s How to Create One Without Losing Your Mind)
Why pros stock this essential daily... dose of digital calm! Let’s be real: between back-to-back clients, managing inventory like ItalWax, and trying to remember if you actually ate lunch, the...
The Power of the Post-Visit Email: What to Say After They've Left (And How to Make Them Come Running Back)
Smart solutions, great results... and sometimes the smartest solution is the one you send after your client has already walked out the door. Let's be real: you've just performed a...