Pure Spa Blog Posts!
December 19, 2025
The Art of the Follow-Up: Creative, non-salesy email or text templates to check in on clients post-massage.
Simplify your day, amplify your success... especially when it comes to the one task that can turn a happy one-time client into a loyal, raving fan for life: the post-massage...
Mythbusters: Massage Edition: Debunking Common Myths ("You Must Drink Water After," "Deep Tissue Must Be Painful")
Do more, stress less, succeed faster... especially when you're armed with the right information. In the spa and wellness industry, we're not just selling services; we're selling trust, expertise, and...
Building a Support Pod: Why You Need a Network of Peers, Not Just Employees (And How It Transforms Your Biz)
The right tools for better days... and let's be real, sometimes the most crucial tool in your salon or spa business isn't a Facial Steamer or the latest Gel Polish—it's...
When You Don't Feel Like Being a Healer: Navigating off days with professionalism (and maybe a little dark humor)
Start today, succeed tomorrow... unless today is one of those days where your essential oils smell less "calming lavender" and more "why did I get out of bed?" We've all...
What Flight Attendants Can Teach Us About Calm Under Pressure: 7 Secrets to Transform Your Spa & Salon Chaos into Serene Success
Efficiency drives success with this pick...and honestly, who needs more chaos when you’ve got clients lined up, portable massage tables to set up, and someone’s asking if you can squeeze...
Building a Brand, Not Just a Practice: The Secret to Creating a Spa Clients Can't Live Without
Maximize efficiency with this little secret: your most valuable asset isn’t your Facial Steamer or your fancy massage table—it’s the feeling clients get when they walk through your door. That...
The Ethics of Cultural Appropriation vs. Appreciation in Wellness Treatments: Your Guide to Building an Inclusive & Profitable Spa
Elevate treatments, boost profits... and navigate one of the most important conversations in modern wellness without accidentally stepping on a cultural landmine. Let's be real—the line between honoring a tradition...
Compassion Fatigue vs. Burnout: Identifying the difference and specific strategies for each - Your Survival Guide for Wellness Professionals
Your clients deserve this pro upgrade... and by that, I mean a therapist who isn't secretly fantasizing about moving to a remote cabin in the woods where the only thing...
Inclusive Menu Language That Isn't Checkbox DEI: The Secret to Making Every Client Feel Like a VIP
Achieve greatness with ease... said no one who's ever tried to write a spa menu that doesn't accidentally make someone feel like an afterthought. Let's be real: between choosing the...